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ipsy.com: A Website of Michelle Phan’s Makeup Line

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Ipsy.com – a beauty site offering great beauty tips, video tutorials and Glam Bags filled with deluxe beauty products for just $10 a month!

Michelle Phan has been dazzling countless number of women across the world with her mesmerizing makeup tutorial videos on Youtube. She has over 7 millions followers, and the most common question that she gets is, “What are the right cosmetic products for me?” With so many makeup product combinations available in the market, selecting the best combination is indeed quite challenging. That is why Michelle launched Ipsy, a beauty-sampling program wherein Michelle and her team of stylists selects the best products for you to try. Every month, a beautiful Glam Bag is sent with deluxe samples and full-sized beauty products that cater to your unique needs for $10 per month! Plus, the website even features video tutorials from stylists showing how to use the specific makeup products.


To personalize your experience on ipsy.com, you will be asked to take a brief quiz before signing up as a member. Your answers to the quiz will help the Ispy stylists understand your physical attributes like your skin tone, hair & eye color, and the problems you would like to address such as wrinkles or acne blemishes. It even considers the type of look you prefer – simple, natural, classic, party, bridal and professional. And based on these answers, the homepage of the website will be customized with looks exclusively for you.

Once you register and create your ipsy profile, you’ll have a chance to choose your Glam Bag subscription duration. You can opt for either a monthly subscription at $10 or an annual subscription for $110. Upon subscribing, you will begin receiving 4-5 sample or full-sized beauty (makeup, nailcare, haircare and skincare) products every month that are curated just for you. You may get to experiment with products from some top brands like Urban Decay, Too Faced, NYX and Calvin Kelin. Like many other subscription services, you’re not allowed to choose the specific products that you’ll receive; instead ipsy will determine the products based on your profile. However, unlike other services that sends boxes, ipsy sends their products in a beautiful bag whose designs varies every month based on a theme.

Basically, a tool called ipsyMatch is used to customize the Glam Bag products. What this tool does is – it pulls data from your profile, your Beauty Quiz and checks your overall activity on the website to consistently create a Glam Bag loaded with the best beauty products just for you, every month. Another unique feature on ipsy is the “Glam Room”. You can find your Glam Room on top right side of the homepage after logging into your account. There you can get information about current & past Glam Bag products, option to review each and every beauty product featured in your Glam Bag, exciting monthly offers from various brands, and an option to re-take the beauty quiz to change your preferences!

Ipsy also has a very active member community where beauty devotees can post reviews and share various “Looks” with fellow ipsters. Moreover, creating a look on ipsy.com is really easy and fun. Simply click on “Create” button located on the top of the homepage and then upload a cover photo that best suits the Look, give it a catchy name & detailed description, and put it into a Look category. You can even post how-to tutorial videos that you’ve found/created on Youtube. Members can like, share, tweet and pin these looks as well.

This community aspect is what that makes Ipsy different & better than similar websites. It connects everyone – from recognized professionals & beauty enthusiasts to beginners seeking beauty tips and advice. The site is really a great resource for those who want to try new looks and for those who want to “create” a makeup trend by posting their own tutorial videos.

Above all, you can also earn points at ipsy.com for joining, referring friends, reviewing products of the Glam Bag, sharing your Glam Bag’s arrival on Facebook, and for answering the question of the month & sharing on Facebook. Click on “ipsypoints” from beneath your profile picture to see your earnings. After getting enough points (usually thousand) you can pick the product you want and hit ‘redeem’. You shall receive an email from ipsy saying you’ve redeemed your points for the item. If you get this email, the chosen item will come along with your regular bag the next month.

Overall, we can say that ipsy.com is a worth visiting site for beauty lovers. So, if you’re one, go ahead and sign up now to get your Glam Bag filled with goodies curated by stylists, watch the makeup tutorial videos, try out new looks, create your own, and connect with others who share similar interests and styles as you.


  • Affordable way to try out new beauty brands
  • Get awesome beauty products in beautiful Glam Bags
  • Products are curated by stylists based on your personal profile
  • Offer both monthly subscriptions ($10/month) and annual subscriptions ($110/year)
  • Features tutorial videos from pros showing how to use specific makeup products
  • Allows you to connect with other beauty lovers
  • Allows you to create a makeup trend by posting your own videos and how-to tutorials
  • Like, comment and share various looks
  • Get free items by earning ipsypoints
  • Get special offers from various brands


  • You cannot choose any specific product to receive in your Glam Bag
  • Sometimes you may receive a product/brand you never wanted
  • You will not get full size products every time
  • Subscribers are put on waiting list for months

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