Amazon, the web’s leading retailer has recently jumped on the local, daily-deal bandwagon, called AmazonLocal that offers savings of at least 50% or more on local restaurants, spas, entertainment, etc. You can catch Amazon Local deals on your desk by visiting local.amazon.com, which features deals from LivingSocial, the Groupon’s biggest competitor that Amazon has invested in. AmazonLocal has been launched on June 2nd, 2011, just after a day Google launched officially its local deals site Google Offers (beta testing) in Portland, OR.
In November 2008 when Andrew Mason launched Groupon, he would have never thought that his brand will build a complete new industry. Although Groupon holds the top position in the market now, numerous companies have since emerged picking the same business model of providing local deals powered by group purchasing. Big names like Google and AT&T came in this field this year, and latest in the list is Amazon.
Currently AmazonLocal is available only in Boise, Idaho, and this was markedly inspired by Boise State’s football field. Don’t worry, as they are planning to soon enlarge this service to other cities also. Rather than only offering its own version of Groupon clone, the strategy of Amazon is to give deals from other providers and through LivingSocial.
How it works?
Customers can get more discounted products and services from local businesses, national chains and online merchants at an online marketplace, AmazonLocal. Amazon.com customers can use their Amazon account to sign in to AmazonLocal. When you subscribe to deals in your area, find fresh deals as soon as available in your inbox. Purchase today’s wonderful deal and even tell your friends so they can also save. You have to present only the voucher when you’re set to use your deal. In their ‘Your Deals’ section, Amazon Local stores deals bought by customers and till the end of the year users may apparently gain 5 points for every dollar they spend at Amazon Local with the Amazon.com Rewards Visa Card. Afterwards these customers can get 3 points on every deal. Competition will be surely increased with Amazon’s entry in this market so lets see what changes come within few next months.
- Provide discounts of 50% or more at local businesses.
- They sell deals from other sites and within short period, they will give direct deals sourced by Amazon and deals from several providers.
- Acquire daily deals in your inbox after subscribing; check how many people have bought a particular deal and view/print the deals that you have previously bought.
- For running your promotion on AmazonLocal they don’t charge any thing. When your deal sells they receive commission.
- Presently service is available just in Boise but come soon in other cities.